UUnwindGet a free audit

Custom AI automation · Built for your business

Stop.
You're repeating
yourself.

Off-the-shelf software makes you bend to fit it. We bend the software to fit you. No new tool to learn, no process to retrain around. We sit down with your team and build Claude-powered automation around the way you already work.

How it works

Free audit. One feature built free.
Then monthly, only if it's worth it.

01

Free audit

A 30-minute conversation. We map the repetitive work across your business and spot the biggest leaks.

02

One feature, free

We pick the highest-leverage win and build it at no cost. You see exactly what a monthly engagement looks like before committing.

03

Monthly retainer

If it moves the needle, we keep going. Adding features, monitoring what runs, improving what's there. Cancel anytime.

The audit

Three questions.
They usually surface the win.

Do it faster

"Walk me through your week. What are you personally doing that feels like it shouldn’t require you?"

Usually the first automation we build. The owner’s time is the most expensive thing in the company.

Don't miss it

"What’s happening in your business that you wish you had better visibility into?"

Monitoring, alerts, dashboards: the work of keeping a finger on the pulse without checking manually.

Delegate it

"Where is your team spending time on work that’s below their pay grade?"

The drafts, the triage, the copy-paste. We push it down to an automation so your people level up.

What we build

Three kinds of automation.
Most clients grow through all three.

Start small with a one-shot win. Grow into ongoing communication. End up with monitoring infrastructure you'd never turn off.

Start here

Extract

Best first project

One-shot or on-demand. Pull structure out of messy inputs: invoices, receipts, PDFs, contracts, transcripts. Easy to scope, easy to demo.

  • Parse supplier invoices into your bookkeeping system
  • Summarize a stack of customer calls into themes
  • Tag and categorize every email in a shared inbox

Grow into

Communicate

Monthly retainer

Ongoing. Wired into your actual workflow: email, CRM, scheduling. Drafts replies, routes messages, handles the repetitive outbound.

  • Draft customer replies with full context (order history, FAQs, open tickets)
  • Route incoming leads to the right rep with a pre-written intro
  • Generate weekly recap emails from your CRM data

End up with

Monitor

Highest value

Persistent infrastructure. Runs on a schedule, watches your data, alerts you when something needs attention. Once you rely on it, you don’t turn it off.

  • Daily competitive coverage dashboard (see case study)
  • Alerts when a customer’s usage pattern signals churn risk
  • Weekly digest of review sites, mentions, and industry news

Case study

The newsroom that walks in already prepared.

MonitorNPR member stationNorth Carolina

A managing editor at an NPR member station needed to walk into the 9am editorial meeting already knowing what competitors were covering, without spending an hour every morning scanning six outlets by hand.

We built a coverage dashboard that pulls RSS from every competing newsroom in the market, clusters stories by topic, flags the coverage gaps, and delivers the whole thing as a Google Sheet that updates before the meeting starts.

Morning prep

~1 hour → 0

Outlets tracked

6

Meetings missed

0

Free yourself to focus on what you do best.

The audit is free. The first feature is free. You only pay if it's worth paying for. Tell us what's draining your week.

We'll reply within one business day. No spam, no follow-up sequence.